entrepreneur

Your Brain on Greed

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Greed over the years has had different and, at times, controversial connotations. Some claim greed is good. This has been depicted, for example, in movies when it comes to young aggressive stockbrokers, car salesmen, etc.

The truth of the matter is, at times greed helps sell items and services. There are mainly two forces that will make an individual buy what you want them to buy. One is greed; greed for getting something that will help them get more benefit than others. In other words, if someone doesn’t act on the purchase, he or she stands to lose something.

The second force is fear of loss, or what someone might not get if they do not act on a particular opportunity that appeared to them.

This principle has been used in sales for many years.

What is Greed?

But, what is greed and how has it transformed our collective way of thinking over the years? According to the dictionary, greed is the self-serving desire to further the pursuit of money, wealth, power or other possessions. This especially happens when it denies the same to others.

Whether greed is considered good or not, it is for you to decide and apply it or not to your life according to your values.

Effects of Greed

But, realize this, greed has brought many people problems in this world. The problems are too many to list, but wars have been started because of greed. Corporations have acted against people’s interests because of greed. Often, politics does not serve the many, but the few, because of greed. Income inequality can be traced back to greed. For example, in the United States, the top 1 percent owns more wealth then the bottom 90 percent. Obviously we have an issue of inequality.

Anywhere you look, whatever the country, it’s probably safe to say that many people feel things are not getting any easier for them. And, the fact of the matter is that greed and the affects of greed will not get any better with time. On the contrary, it seems as if the differences are getting more pronounced.

How Can We Prosper?

The only way that I see it is to be a self-starter. Each one of us has to be innovative and creative. More and more of us will be forced to go out and start our own businesses. If you haven’t seen the trends yet, please do some research. Full-time jobs are on the decline. If you think you’re going to have your job for five, seven or ten years, think again. You’re on your own.

Your best bet is to create your own business, small company or organization and offer a solution to others in some form of product or service. Only then, can you feel that you have some control over the forces that are in action in today’s world. Only then, can you feel that you can call some of the shots.

Social Good

But while you’re out there on your own, being your own headhunting firm with a client roster of one–you, remember a few other things. Most of us are in the lifeboat with you. Be empathetic to other people’s needs. There’s no need to be all about greed. Try to help wherever you can and if you can dedicate a percentage of your profits to a good cause, I’m sure it can use the help.

As tough as things are in the world, we are moving toward shared social responsibility. People notice companies and businesses that are dedicated to social good, as well as profits.

We might not be able to change the world, but we can each demonstrate what we can do in the midst of chaos, confusion and uncertainty. Make people aware of what is going on. Help people understand that you’re going to lend your voice to social good by creating a business environment that will be respectful of people’s needs. Business decisions can be profitable and not adverse to others. There’s no need to work with greed as your primary or only motivation. It’s a fine line, but a happy medium does exist.

The world would be a better place if all of us were more giving. And although you might be thinking what difference you can make being only one person, the fact is that you can make a difference. In Margaret Mead’s words, “A small group of thoughtful people could change the world. Indeed, it’s the only thing that ever has.”

Just think what all of us can achieve one person at a time. If we could set aside our egocentric desires and think in terms of what good can come of our lives, we can change someone else’s life and prosper.

Please don’t forget to follow my blog at Life on Your Terms and like my Facebook Page.

Posted: July 24, 2015

© 2015 Savas Vikos all rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Savas Vikos with appropriate and specific direction to the original content.

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Finding Your Groove

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For those who are middle-aged and finding it difficult to either become entrepreneurs or wishing to rejoin the workforce, there are a few things to keep in mind. The most important thing to remember is that middle-aged workers have a lot to offer, including a wealth of life and work experience, esprit de corps and loyalty.

Of course, anyone can try entrepreneurship, and in today’s world, freelancers are increasingly becoming the bulk of the workforce. In the not too distant future, there will be more freelancers than individuals employed in a traditional full-time job.

Whether you are looking to become an entrepreneur or an employee, there are still some things you will have to do. You need to have clarity around the idea you want to execute in a new business or they type of company or business where you would like to seek employment. Skipping this basic step and doing or taking “anything” is simply a recipe for failure. Lay out a clear vision for what you want to do, why and how to get there.

I’m a big believer in being prepared. If you’re prepared, you can “wing it”. If you don’t know what you’re talking about and you make everything up as you go along, it’ll eventually catch up to you. So, research and learn about what it takes to be successful. Understand how the field may be changing and what it takes, including marketing yourself or the business, to be successful.

Being an entrepreneur or employee still requires realistic expectations. Yes, high expectations are important, as are dreams and vision, but no matter what you do, it always takes a great deal more work than you ever expect. And, so setting expectations that are based on sound reasons and assumptions is going to get you much further.

Things have changed drastically due to globalization, outsourcing, disruption, innovation, position redundancy and automation. Yes, everything was different ten or twenty years ago, but if you are looking for employment, recognize that even the selection of candidates is different today.

Now a resume will be initially checked by software programs that search for unique key words in order to identify candidates for further consideration. This happens before a pair of human eyes even looks at your resume. Those resumes that make it past that first hurdle then go to a human resources specialist who will devote about 6 seconds to reviewing it. Imagine the odds of getting chosen in many positions, based on those two realities.

Today, a lot of success comes in not only what you know but also whom you know. It is vitally important for both employees and entrepreneurs to network. If you happen to be an introvert, this can be a challenge. A good technique is setting a goal to invite one or two people a week for coffee. If you have the personality and are more adventurous, attending networking meetings is a better way to go since you can meet many more people and use your time more effectively.

Your overall goal is to make as many meaningful human connections as possible. In a startup business, these individuals can become your customers or lead you to new clients if you have the solution to a need. Otherwise, in the job market, by networking, you are helping to position yourself outside of the resume stream that will first get vetted by a computer and then a specialist. It allows you the opportunity to potentially get your resume in the hands of the decision-making hiring manager.

Focus groups, networking meetings, coffees, employment and business conventions– anywhere you can show your true colors in person are all effective strategies. Don’t rely on only one strategy. Use a variety of them and see what works best for you.

If you are middle-aged, you may have experience and a bias that you may not realize. It happens generation after generation. You have older employees or entrepreneurs who have to work for, or with, much younger people. It doesn’t matter. Even if they don’t have the experience you do, you probably do have something to learn from them. Be open and willing to work with a younger person, including a boss.

Don’t allow the assumption be true that the older you become, the less inclined you are to be up to speed on the latest technology. Consistently brush up on technology, computer skills, social media and news so you can compete and operate in today’s world.

Try to lead a healthy lifestyle. It might not seem important, but it is crucial to success. You need to be at the top of your game, and this means mentally, emotionally, physically and spiritually. You want to have vitality and energy–no matter your age.

Unfortunately, life can be hard and especially in an environment with constant change. Employers want success. Customers want the same things. The reality is no one cares in business about your issues, complaints or baggage. All they care about is high performance. Remembering this will only help you.

Be willing to go the extra effort, as this will differentiate you from your competitors. Although middle-age is an advantage, it can sometimes be viewed as a disadvantage, so just accept this as a fact of life, don’t work against it. Instead, go with the change and use it to your advantage.

Finally, realize this, any one–no matter the age–in order to survive and thrive needs to be smart and work hard. Utilize all of your skills and leverage and extend your network to its fullest. Always be willing to learn. In today’s world, everything changes constantly. As someone once said, “Life is a contact sport”.

Please don’t forget to follow my blog at Life on Your Terms and like my Facebook Page.

Posted: April 10, 2015

© 2015 Savas Vikos all rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Savas Vikos with appropriate and specific direction to the original content.